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Madden Girl, little sister brand to Steve Madden, is the embodiment of individuality with just a bit of edge. It’s a celebration of youth and the beauty of diversity.
CULTURE CREATORS
The open-minded and ethnically diverse Generation Z demographic is the ideal target market for Madden Girl’s expansion into apparel. Madden Girl perfectly encapsulates the characteristics and values of the Gen Z consumer by defying pre-existing norms, promoting freedom of expression, and actively changing the world they’ve inherited.
CHANGE MAKERS
RULE
BREAKERS
THE WORLD IS
AT OUR FINGERTIPS
AND THE FUTURE IS
IN OUR HANDS
THE WORLD IS AT OUR FINGERTIPS AND THE FUTURE IS IN OUR HANDS
Starting from the bottom: Denim fit guide
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