Visual Design, Graphic Design, Brand Identity, UX/UI

SPRITZ MARKETING

Spritz is an app that enables everyday financial tasks like bill pay directly from your crypto wallet. The aperitivo energy of refreshment, relaxation, and delight is the essence of the Spritz brand. Spritz aims to bring joy, accessibility, and simplicity to its systems, relationships, and culture, both within the Spritz team and throughout the Spritz product and community.

My role as the founding designer on the Spritz marketing team was to conceptualize and bring the Spritz brand to life, shaping the visual identity, tone, guidelines, and brand assets to establish a compelling and consistent brand presence across all marketing platforms and the Spritz app.

PAY WITH CRYPTO SPEND CRYPTO BUY CRYPTO OFF-RAMP CRYPTO

BRAND VALUES

Spritz is here to help everyone take control of their financial future. Spritz is for people of all levels of engagement with decentralized finance - from those who are learning about crypto for the first time, to investors with extensive experience.

Spritz welcomes people of all backgrounds, experiences, and identities within the Spritz team, community, and broader audience.

Spritz provides transparency and guidance to create a comfortable and secure environment for all people interacting with the Spritz brand.

SPRITZ IS A PLATFORM THAT PROVIDES REAL WORLD FINANCIAL UTILITY FOR USERS OF DECENTRALIZED FINANCE.

BRAND VOICE

All communication, content, marketing collateral, and visual style should reflect that Spritz is:

Inclusive and Accessible

Present information in a straightforward, uncomplicated way. Use universal language and terminology that can be understood by a broad audience and allows for participation from everyone.

Transparent and Trustworthy

Demonstrate that Spritz is sincere and reliable. Provide insight as to why information is collected and how it will be used.

Exciting and Empowering

Whether someone is here to take control of their personal finances, explore the crypto ecosystem for the first time, or to incorporate a new financial tool into their existing strategy, having agency over your financial decisions is something to be celebrated.

Friendly and Fun

Remember that we are humans communicating with other humans. Let’s have fun and make some new friends.

Crypto for the Real World

PREPAID CARD | BILL PAY | OFF-RAMP

BRING YOUR CRYPTO TO LIFE

Spritz envisions a world where you can spend, save, and share value without barriers, powered by the assets you directly control. We believe that financial freedom should be effortless, connected, and within everyone’s reach—making your digital wallet the center of your life.

BLEND YOUR EVERYDAY FINANCES WITH YOUR WEB3 LIFESTYLE

Earn & pay your way

Use Spritz to pay IRL bills from your crypto wallet seamlessly.

Be your own bank

Program payments instantly, without unwinding positions or off-ramping to a bank

Off ramp in one step

Move away from multiple swaps and steps. Save on fees and time!

Connect to the real world

Unlock real world financial utility from your crypto and on-chain earnings.

Spend your crypto anywhere

Load your Spritz Card with crypto and use it to pay for anything in the real world.

Keep your funds safe

Rest easy knowing that Spritz is dedicated to implementing the best in Web3 security.

SPRITZ SWAG

Merch for the premium crypto app for real-world spending. Let people know how you’re using your on-chain assets anywhere, anytime.

SPRITZ SWAG

Merch for the premium crypto app for real-world spending. Let people know how you’re using your on-chain assets anywhere, anytime.

GET STARTED WITH SPRITZ

By split testing marketing homepage variations, we were able to improve the app sign up rate by 114%+ over 2 weeks.

Our control was the current marketing website at the time, shown here, which was achieving a 7%+ conversion rate.

I led the creative direction and strategy of the testing initiative, working with designers and developers to launch 3 variations of the homepage. We were able to successfully execute a higher-converting design by finding the most compelling and persuasive content that resonated strongest with our audience.

GET STARTED WITH SPRITZ

Variation #1 - Straightforward and traditional

GET STARTED WITH SPRITZ

Variation #2 - Playful and whimsical

WINNER!

Variation #3 - Friendly and tranquil

We were able to improve the app sign up rate by 114%+ over 2 weeks with this higher-converting design.

GET STARTED WITH SPRITZ

By split testing marketing homepage variations, we were able to improve the app sign up rate by 114%+ over 2 weeks.

Our control was the current marketing website at the time, shown here, which was achieving a 7%+ conversion rate.

I led the creative direction and strategy of the testing initiative, working with designers and developers to launch 3 variations of the homepage. We were able to successfully execute a higher-converting design by finding the most compelling and persuasive content that resonated strongest with our audience.