PLUM

Plum is the upcoming project for a Honolulu-based art director and entrepreneur who is passionate about supporting emerging businesses in his community. He seeks to level the playing field for independently-owned restaurants by creating an easy and affordable way for small local food businesses to gain exposure and sell their goods.

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Simultaneously, this is an opportunity to provide the local community with a single source of access to a diversity of Hawaii-based restaurants. My mission was to design the customer-facing responsive website for Plum and develop a coherent branding that aligns with the marketplace’s target clientele and customer experience.